[Follow] · Built in public · Dispatches from Marrakech

Follow the story. From the lab bench to the Jebel Ali container.

A father with thirty years of locust biochemistry. A son shipping containers across the Gulf and Southeast Asia. We document it as it happens — research notes, production runs, sales pipeline, press hits, and the podcast in between.

Founder dispatches · podcast drops · shipping milestones. No marketing fluff.

What you get

Three signals, no spam.

01

Founder dispatches

About once a month, Nabil writes directly: what we shipped, what broke, what's in the funnel, what the lab is testing next.

02

Podcast drops

Every new Hamdaoui × Hamdaoui episode delivered the day it goes live. Father and son on locust protein, halal science, and Moroccan research.

03

Shipping milestones

First orders to a new geography, halal re-certifications, new SKUs, press coverage — the things that actually move the company.

The Podcast

Hamdaoui × Hamdaoui.

A standing conversation between Nabil and his father, Prof. Ahmed Hamdaoui (PhD, Strasbourg, 1986). Locust protein, halal food science, the Moroccan research ecosystem, education — and what an African applied-science company looks like when you actually try to build one.

The Journal

What actually happened, in order.

Every meaningful event in the build. Newest first. No retrospective storytelling — these entries go up the week they happen.

  1. Milestone

    Investor data room goes live

    Published the non-gated /dataroom: 12-slide deck, press archive, scientific bibliography, and the podcast. The thesis is unchanged — demand is no longer the bottleneck, capacity is. $300K SAFE open to Moroccan and international funders.

  2. Funnel

    Agentic funnel: first AI-generated quotation in production

    Every sample request now triggers an AI extract → branded PDF offer → Gmail dispatch in under 90 seconds, with the lead landing in the admin pipeline tagged and searchable. CAC per qualified RFQ is tracking under $40.

  3. Production

    Halal certification renewed for the new SKU range

    Whole, powder, and meal SKUs all re-certified under the updated Moroccan halal protocol for insect protein. The certification letter ships with every quotation.

  4. Press

    Episode 2 of the Hamdaoui × Hamdaoui podcast

    Father and son on the state of scientific research in Morocco — what 30 years inside Cadi Ayyad taught us about why African applied research rarely makes it to industry.

  5. Ship

    First container quote out the door

    Quotation issued for a 1-tonne pilot order, FOB Casablanca → Jebel Ali. Buyer due-diligence handled directly by Nabil; food-safety questions routed to Prof. Hamdaoui within the same day.

  6. Milestone

    Acridia operational launch

    Thirty years of locust biochemistry from Marrakech becomes a company. Production line stood up; first batches run through the third-party microbial, heavy-metal, and nutritional panel that now ships with every pallet.

One email when something real happens.

Nothing else. If you'd rather see the numbers, the deck, and the bibliography first — visit the data room.

Founder dispatches · podcast drops · shipping milestones. No marketing fluff.